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About the founder

Suneet Varma, one of India’s most celebrated couturiers, blends rich Indian craftsmanship with global glamour. Known for opulent bridal couture, dramatic shows, and collaborations with Swarovski, BMW, and Judith Leiber, his creations have graced Bollywood and Hollywood icons alike. A true symbol of luxury and timeless elegance, he continues to redefine Indian fashion on the world stage.

The Journey of Suneet Varma

  • The Beginnings (1986–1991)

    Suneet Varma studied fashion at the London School of Fashion (1986). After returning to India, he launched his eponymous couture label in 1991 in New Delhi This marked the start of an Indian designer who wanted to bring global finesse into Indian couture

  • Global Spotlight (2000 – 2015)

    Suneet Varma rose on the international stage with showcases in New York, London, and Dubai, and collaborations with Swarovski, BMW, and Judith Leiber. His creations were worn by global icons like Sarah Jessica Parker, Jennifer Lopez, and Mariah Carey—placing Indian couture in the global spotlight.

  • The Legacy (2010 – Present)

    Established himself as a bridal couture pioneer in India.
    Famous for opulent lehengas, dramatic drapes, and Swarovski-encrusted ensembles.

Collaborations that Define Couture

  • Suneet Varma x Aulerth

    In collaboration with Aulerth, Suneet Varma bridges the gap between couture-inspired jewelry and conscious craftsmanship. This partnership redefines luxury by integrating circularity and climate consciousness into high-end jewelry design.

  • Suneet Varma x Lee

    Beyond Definition reimagines denim with fluid silhouettes, digital prints, gold foil, and intricate embellishments. Blending Indian craftsmanship with contemporary style, the collection elevates everyday denim into couture elegance.

  • Suneet Varma x PATRÓN

    Debuted India’s first Hacienda-inspired fashion show on 6th December 2024 at The Upper House, New Delhi, unveiling Quetzalli with signature PATRÓN cocktails. Inspired by PATRÓN’s artisanal tequila-making, the collection mirrors its bold spirit and timeless craftsmanship. Quetzalli celebrates Mexican heritage, blending ancient traditions with contemporary elegance.

  • Suneet Varma x Judith Leiber

    Brings forth intricately crafted, jewel-studded clutches and minaudières. Inspired by rich Indian motifs, the designs reflect his signature artistry. The collection seamlessly fuses tradition with modern sophistication.

  • Opulent Embellishments

    Lavish use of zardozi, mirror work, sequins, and Swarovski crystals, creating high-shine, couture-like surfaces that define his bridal and occasion wear.

  • Dramatic Drapes & Silhouettes

    Sculptural drapes, flowing sarees, and statement gowns with exaggerated shoulders, corseted waists, and voluminous skirts that merge Indian tradition with bold.

  • Myth & Art Inspirations

    Designs often inspired by Indian mythology, art, and architecture, reinterpreted with a contemporary lens—making his collections a blend of storytelling and couture fantasy.