Jindal Lifestyle Limited Retail arm – Arttd’inox signs up with country’s foremost couturier, Suneet Varma to create unique and a luxurious line of Dinnerware and kitchenware.
Commenting on the association, Mrs. Deepikka Jindal,Managing Director, Arttd’inox said, “There has to be an emotional element to anything you create. Stainless steel as such is very hard and cold material. At Arttd’inox we have been single-handedly trying to create a emotional connect with our customer since more than a decade, sometime highly successful and sometimes not so successful. With Suneet I wish to take this brand to different level of emotional bonding with today’s global consumer. Though I will sound cliché but I want my brand should move to a level of ecstasy with consumer and who is better than Suneet to help me cover this distance.”
The first collaborative collection of home ware and table top accessories by Suneet Varma for Arttd’inox keeps alive Suneet’s Design philosophy of delving into the past, researching age old techniques, the decorative art of India and creating contemporary products for a luxurious modern life.
Says Suneet ” This experience of working Arttd’inox and one of the hardest material in the world – Stainless steel, has been a very exciting and enriching journey for me. From working with textiles and embroideries over the decades to now creating modern home products, my design philosophy has come full circle- Good design is universal and transcends time. ”